“We’ve all had our IKEA moment.” We’ve used AI to assemble something — a presentation, a workflow, a piece of analysis. But Marta Palmeiro draws a sharp distinction: “It’s one thing to assemble a piece of furniture; it’s quite another to design an entire house.” The problem is no longer technology. “Technology is no longer the problem.” The problem is organisational design. Companies are adopting AI in fragments, without rethinking how work actually happens. Without coherence, they scale confusion. The real challenge is to redesign systems — how decisions are made, how teams operate, and where humans create value. AI does not fail organisations. Organisations fail to reinvent themselves at the pace AI demands.