Marta earned a Master’s in Computer Engineering from Instituto Superior Técnico, with a thesis on Business Model Innovation, but reading “Creative Confidence” by the Kelley brothers is what really sparked her fire! She’s been instrumental in facilitating cultural transformations, rapid prototyping, and providing training for corporate clients spanning sectors ranging from banking to energy, government, and retail. Marta firmly believes that creativity can be engineered, and she loves discussing the power of creating better problems!
