“Luxury is not the opposite of poverty but rather of vulgarity.” This inspirational quote by Coco Chanel explains the timeless values of luxury. Today, luxury is predominantly Franco-Italian, but there are many
emerging markets where luxury culture prioritizes local craftsmanship, such as the markets of India and Southeast Asia. In Portugal, luxury can be found in various sectors, from wine to tourism, but above all, there is a real opportunity to harness our multicultural history, rooted in trading posts, to contribute to a more diverse luxury world.