Marta Palmeiro is a banker turned investor turned entrepreneur, best known for a career spanning investment banking, venture capital, fintech, blockchain, and now artificial intelligence, consistently working at the intersection of technology, innovation, and transformation.

She is the founder of Mydra, where she focuses on building AI fluency in people and teams, equipping domain experts with practical systems to architect AI solutions themselves rather than offering theory. The company evolved from StudentFinance, where Marta helped raise over $40M to expand access to future ready skills.

In an era where everyone has had their moment of using AI to assemble something, the question is how to move from assembling a piece of furniture to designing an entire house. Technology is no longer the problem. Organisational design is, because companies adopt AI in fragments without rethinking how work actually happens, and without coherence they simply scale confusion.

As a speaker, Marta calls for redesigning systems, how decisions are made, how teams operate, and where humans create value.

On the AI frontier, Marta challenges organisations to reinvent themselves at the pace AI demands, because AI does not fail organisations, organisations fail to reinvent themselves.